With the summer cool down, during prime vacation time, some businesses say they are trying to cash in on Hannibal’s peak tourism season.
The owner of Becky’s Old Fashioned Ice Cream Shop, Sara North, said they see the most business between the Fourth of July and the middle of August.
She said downtown is even busier right now because all the right conditions are falling into place.
"The last three days have been very pleasant. We had a very busy last week and it’s gotten a little cooler so people are kind of enjoying everything a little more so that’s nice too." said North.
North said numbers start to drop off when kids go back to school.