QUINCY (WGEM) — After months of planning a new theater is finally set to open in Quincy.
Jake McSparin, Vice President VIP Cinemas says the theater will open this Saturday.
VIP Cinemas will replace the former AMC Theater that closed in January.
The theater will offer luxury seating and 7-day-a-week matinees.
McSparin says the luxury seating is worth the potential loss in revenue.
“It makes a lot more sense to have you know full auditoriums with comfortable seats than have twice the seats and maybe only thirty of forty percent of them full. I mean I think there is definitely times we’ll sell out because of that but I think the benefit to the customer is worth it in the long run,” said McSparin.
Every ticket sold before noon is $4.99 and includes popcorn.
For showtimes, click here.
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