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Mall looks to seasonal pop-ups to bring business back

QUINCY –  It may not seem like it, but the holiday season is already upon us.

Christmas shopping means a boost for the Quincy Mall with seasonal pop-up stores starting to pitch their tents.

Go!Calendar Games and Toys first appeared in the Quincy Mall nine years ago as a kiosk.

Now they’re occupying nearly 72 hundred square feet.

Go!Games owner Gary Fifer said it’s been a year of reaching goals.

“I’ve been after this spot for a long time,” he said.

He said his next goal is making Go!Games a permanent mall fixture, something he’s very close to.

“Go!Games is looking for a certain threshold before they consider going year round,” he said. “We’ve passed that threshold the past two years.”

Mall manager Mike Jenkins points to Go!Games’ success as a blueprint to bringing business back to the mall.

He said seasonal pop-up stores can lead to a lasting business relationship.

“It’s a great plan to bring them in and let them test the market just to see exactly how successful we know they can be, not just in Quincy Mall but Quincy in general,” he said.

With the mall’s Cullinan Kick Start program, Jenkins said business owners can get personalized help to make sure they flourish.

“If they want more of a reduced rent over the term of the lease then we’ll work on doing that. If they need some rent relief for the first couple of months to help them and get a cash flow going,” he said. “We’ll help them do that.”

Jenkins said at the end of the day, the program has one main goal.

“Allowing a local businessman or local mom and pop to actually step over the line, forgo that good weekly paycheck with benefits and follow their dream and open up their own brick and mortar,” he said.

If you want to get a jump on your holiday shopping, Go!Games is set to open Thursday night.

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Blake Sammann

Blake Sammann is a reporter and weekend anchor at WGEM News.

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