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Quincy movie theater draws people back

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One local business in Quincy is looking for ways to draw people back.

VIP Cinemas general manager says it was slow right after reopening, but their efforts are starting to pay off.

Mother of four, Jasmine Freeman says she's glad the doors are back open.

She says before the pandemic, her family went to the movies every other week and it became expensive, but now prices are more affordable.

"We got a big…a large bucket of popcorn and two large sodas and that was only 25-dollars. Where as in the past I would've spent any where from 50, 60, 70 dollars just taking me and my family to the movies," Freeman explained.

Freeman says having cheaper prices is not the only thing keeping customers coming back.

"We're at a great advantage with the community because people like small businesses compared to the big corporations." Noah Peters added, "We're able to offer these older films which I know AMC wouldn't be able to typically do."

Peters says these changes coupled with following CDC guidelines is paying off.

"The weekend has definitely been pretty busy. This last weekend we broke every record we've had since we opened back up," Peters said.

He says serving about 300 people last Sunday is game changing, but there's still a ways to go.

Freeman says she feels safe going to the movies here because they encourage patrons to wear masks.

"I think it's a good thing I brought them out today because they're going to be going back to school and they're going to be having to wear masks so why not…you know hey let's try it out…wear the masks. You get a treat, popcorn, soda and a movie," Freeman said.

Peters says to keep business rolling, they plan to offer new perks such as a rewards card that offers bonuses and discounts every time you come.

Peters says they're also taking movie requests and community input on their VIP Cinemas Facebook page for what movies will air next.

Charity Bell

Multimedia Journalist at WGEM

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