QUINCY (WGEM) -- Quincy University officials said more students are enrolled in their classes this semester than last.
Enrollment Management Vice President Tom Oliver said Tuesday the university has 340 new freshman and transfer students this fall, which is a five percent increase from fall of 2020.
Oliver said there are several factors that contribute to this growth like a customized success plan for each student and their expanded marketing campaign to the St. Louis area and Southern Illinois Region.
"We're becoming much more aggressive with our use of digital media and being able to identify what platforms students and their families are using, and then delivering our message via those platforms," Oliver said.
QU officials said freshman this semester come from 160 high schools in 21 states and 11 countries.
"The students are the reason that QU exists, and if we're not growing our student body, then the value of this institution is not growing as well. So, students are the primary reason we're here and we need to have a critical mass of students," Oliver said.